Arcade Beauty Privacy Policy

Privacy Policy

Last update: March 6th 2019


This is the privacy policy (“Policy”) of Bioplan USA, Inc. and its corporate affiliates (collectively, “Arcade Beauty”, “we” or “us”), located at 1700 Broadway, New York, New York 10019.  This Policy discloses the privacy practices for (the “Site”).  This Policy applies solely to information collected by the Site and addresses the following:
  • What personally identifiable information is collected from you through the Site, how it is used and with whom it may be shared.
  • What choices are available to you regarding the use of your information.
  • The security procedures in place to protect the misuse of your information.
  • How you can change or correct any inaccuracies in your information.
This Policy is subject to and incorporated into and made a part of the Terms & Condition of Use (the” Terms”) of the Site and by accessing or using the Site you are agreeing that you have read and understand and agree to comply with and be bound by the Terms and this Policy.  If you do not accept the Terms or this Policy, please do not use the Site. 
Persons who are not of the age of majority are not eligible to use the Site, and we ask that no information in relation to such persons be submitted to us.  This Site is not directed to children under the age of thirteen and we do not knowingly collect personal information from children under the age of thirteen on the Site. If we become aware that we have inadvertently received personal information from a visitor under the age of thirteen on this Site, we will delete the information from our records.
This Policy is the only statement by Arcade Beauty concerning its collection, use and protection of personal information through the Site (separate terms apply to information gathered through other means).  However, Arcade Beauty may merge information gathered through its other means with information gathered through the Site, provided that such information, when combined with personal information gathered through the Site, will not be disclosed to others except as permitted by this Policy. 

Consent to Transfer Information to the United States.

The Site is hosted in the United States.  If you are located anywhere outside of the United States, please be aware that information we collect, including personal information, will be collected, transferred to, processed and stored in the United States. The data protection laws in the United States differ from those of the country in which you are located and may not provide the same level of privacy protection, and your personal information can be subject to access requests from governments, courts, and law enforcement in the United States according to the laws of the United States.  By using the Site and providing us with any information, you consent to the collection, transfer, processing and storage of your information in and to the United States. You are also consenting to the application of United States federal and State of New York laws in all matters concerning the Site and this Policy.

Changes to the Policy

ARCADE BEAUTY RESERVES THE RIGHT TO CHANGE THIS POLICY, INCLUDING TO REFLECT CHANGES IN LAWS AND CHANGES IN OUR DATA COLLECTION PRACTICES, AT ANY TIME BY POSTING CHANGES ON-LINE. YOU ARE RESPONSIBLE FOR REVIEWING INFORMATION POSTED ON-LINE TO OBTAIN TIMELY NOTICE OF SUCH CHANGES.  Such change(s) will be effective upon posting and the effective date of the Policy will be updated to let you know that they have been updated.  Your visit to or use of the Site following such changes constitutes your acceptance of the revised Policy, however, if the change(s) materially affects how we use your personal information we may request that you opt-in to the revised policy.  We reserve the right to correct any errors, inaccuracies or omissions in our information. 

What Information Do We Collect From or About You, Why Do We Collect and How Do We Use Personal Information?  

What Information Do We Collect?
We collect personal information from visitors to the Site such as name, mailing address, telephone number, company, e-mail address. Except as explained below, we only have access to/collect information that you voluntarily give us via e-mail or other direct contact from you.  You are not required to create an account or register on the Site.
We also collect non-personally identifiable information, which does not personally identify you, in the following ways:
Surveys.  We may conduct online consumer surveys or ask for information from persons completing online forms. This information is provided voluntarily. When such information is not combined with any personal information, such information is considered to be non-personally identifiable information, as it does not personally identify you or any other user.
Aggregated Information.  Additionally, we may aggregate personal information in a manner such that the information does not personally identify you or any other user of the Site, for example, by using personal information to calculate the percentage of our users who have a particular telephone area code. Such aggregate information is considered non-personally identifiable information for purposes of this Policy.
“Clickstream” Data.  The Site automatically collects certain data concerning its interactions with visitors that facilitates Site operation, management and planning. Such data may include the IP address of your computer, the date and time of an online request, the type of browser and operating system used by your computer, the time required to download information you requested, and error codes generated while your browser is in contact with the Site.
We may use "cookies" on the Site. A cookie is a piece of data stored on a site visitor's hard drive to help us improve your access to our Site and identify repeat visitors to our Site. We may use cookies to tell us, for example, whether you’ve visited us before or if you are a new visitor, and cookies to help us understand what areas of the Site are of greatest interest to you.  Cookies may also be used to enhance your online experience by saving your preferences and password so you do not have to re-enter this information each time you visit the Site.  Cookies can also enable us to track and target the interests of our users to enhance the experience on the Site. Some of our business or promotional partners may use cookies on the Site.  However, we have no access to or control over these cookies. Most web browsers automatically accept cookies, but you can configure your browser to stop accepting new cookies, to notify you when you a new cookie is received, and to disable existing cookies.  If you choose to disable cookies in your browser, however, you may not be able to take full advantage of all the Site’s features.
We and our service providers may collect information sent by your web browser or device, including your IP address, and other information that does not identify you personally such as a device or browser token, the date and time of your visit, information about your web browser or device type, etc. The information received depends on the settings on your web browser or device. Please review the settings of your web browser or device if you want to review and/or change what information is sent by your browser or device.
Web Beacons; Third Party Web Analytics.  Certain pages on this Site may contain "web beacons" (also known as Internet tags, pixel tags and clear GIFs). Web beacons are used for internal purposes, such as to obtain the IP address of the computer that downloaded the page on which the beacon appears, the URL of the page on which the beacon appears, the time the page containing the beacon was viewed, and the type of browser used to view the page. We may also retain service providers who use web beacons to assess the effectiveness of our e-mail communications and learn what pages our visitors viewed.
We may use third party web analytics services, such as those of Adobe Analytics and Google Analytics, to measure the effectiveness of our advertising and determine how visitors use this Site. These service providers’ tools, including cookies and web beacons, allow us to collect information such as the state and zip code from which our visitors come and the IP addresses of our visitors' computers.  Users that do not want their data reported by the Google Analytics JavaScript can install the Google Analytics opt-out browser add-on (please see link directly below). This add-on instructs the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) to prohibit sending information to Google Analytics. The browser add-on is available for most modern browsers.  Please be aware that the Google Analytics opt-out browser add-on does not prevent information from being sent to the Site itself or to other web analytics services.  Learn more about the Google Analytics opt-out browser add-on
To opt out of Adobe Analytics please click here.
Certain functions on the Site can permit interactions with social networking and other third party services.  For instance, functions that enable you to "like" or "share" content or to log into a Site using your third party service username and password (such as Linkedin). If you choose to "like" or share content, that information and other information about you may be publicly displayed. You should review the privacy policy of that third party service provider and check your privacy settings through that provider. If you post information on a social networking or third party service that references Arcade Beauty or its services, your post may be cross-published on the Site.
Why Do We Collect and How Do We Use Personal Information?
Generally, we use information we collect to communicate with you about our services.    Personal information is collected only for specific purposes. We will use your information to respond to you and to contact you to provide you certain information.  Unless you ask us not to, we may contact you, including via mail or e-mail in the future to provide you information that may be of interest, including newsletters regarding our services, or changes to this Policy.
If you choose to submit personal information through the Site, we will store and use that information in accordance with this Policy unless you notify us otherwise as described below.  Personal information collected through the Site is saved in Arcade Beauty’s contact database where it may be combined with pre-existing contact information in the database.
Uses of information we collect through the Site may include:
  • “Contact Us Now” and “Write to Us” Mechanisms. If you contact us through the Site, we will use your personal information to respond to your queries and requests. We encourage visitors to the Site to contact us with questions and requests.  We may also offer e-mail news updates for visitors who provide their personal information. Personal information of persons using these features may be collected in order to enable us to respond.
  • Requests for Information Regarding Services. We may offer information, including information regarding our services, through the Site. Visitors to the Site requesting such materials are asked to provide their name and e-mail/postal address, which are used to distribute the information.
  • Other Uses.
    • Evaluate and improve our services, marketing, and customer relationships.
    • Advertise our services in accordance with this Policy.
    • Tailor your visits and communications with you, e.g., to ensure you see services of interest to you, manage the frequency with which you see marketing information, tailor marketing to better match your interests, and to help us understand the effectiveness of our marketing.
    • Communicate with you about a conference or event hosted or co-sponsored by us or one of our partners (including our affiliates).
    • Interact with you on third party social networks. Our interactions with you on a third party social network would be subject to that network's privacy policies and terms of use.
    • Post testimonials with your prior consent.
    • Protect the health and safety of our employees, our physical and online operations, our property, rights, and privacy, and/or that of our subsidiaries, affiliates, respective parent companies, you or others.
    • To allow us to pursue available remedies or limit the damages that we may sustain.
If you elect, we may use your personal information to send you marketing-related mail or e-mails from us. If you change your mind, and would prefer not to receive such marketing-related e-mails, please review the “Opt-Out Policy” section below.
From time to time, in our sole discretion, we may use your personal information to send to you important information regarding the Site, or changes to our terms, conditions, and policies.
Information may be provided to third parties at Arcade Beauty’s discretion so long as the information is not linked to your personal information.
We may also use your personal information for our internal business purposes, such as for data analysis, for audits, to improve our website, to analyze usage patterns and to improve our services and for any other lawful purpose.

When Do We Disclose the Information We Collect?

We share your personal information (including e-mail address) with third parties as follows:
  • with your agreement through the Site;
  • as we reasonably believe is required for fraud prevention or otherwise by law or legal proceeding or process, including, requested by law enforcement or other governmental authorities, including laws and governing authorities outside your country of residence;
  • to enforce the Terms, including, to allow us to pursue remedies or limit the damages we may sustain, or ensure the security of the Site or our property and operations;
  • to third parties who are providing services to Arcade Beauty as needed to provide such services; and
  • with our business partners if we obtain your information in connection with promotional activity that is jointly offered by us and any third party(ies).  
We may also from time to time share your personal information with our affiliates, or with our business and promotional partners that offer products or services that we believe will be of interest to you. If would prefer that we not share your personal information with our affiliates or with our business and promotional partners for their marketing purposes, please review the “Opt-Out Policy” section below. These parties are not allowed to use personally identifiable information except for the purpose of providing their products and services.
We may provide and transfer to third parties any or all information on or regarding the Site, including your personal information, in connection with the transfer of all or a portion of the business, stock or assets of Arcade Beauty, whether by merger, acquisition, joint venture, assignment, disposition or otherwise, or in connection with a reorganization of Arcade Beauty.
Although we seek to require companies with which we do business, and to which personal information is provided, to protect such personal information, we cannot be responsible for third parties’ violations of this Policy or of any other rights of visitors or consumers that use this Site.

E-mail to a Friend or Colleague

You may be able to share certain content from this Site with your friends or colleagues.  To send information to your friends or colleagues, we will ask for the third party’s e-mail and your e-mail addresses. We use this information only to fulfill your request. We do not retain the information you provide in connection with this feature, except to send the requested content.
How Do We Use the Non-Personally Identifiable Information We Collect?
We may use, transfer and disclose non-personally identifiably information we collect from you for any lawful purpose.  
In some instances, we may combine non-personally identifiable information with personal information (such as embedding e-mail addresses in cookies). If we do combine any non-personally identifiable information with personal information, the combined information will be treated by us as personal information hereunder as long as it is so combined unless the information is aggregated so personal information is de-identified.

Third Party Links

This Policy does not apply to the content of or information you submit to websites not controlled by Arcade Beauty, even if linked to the Site. Those third parties can collect usage information and/or your device identifier when their information is served to the Site and presented to you.  We are not responsible for the privacy practices of any of these third parties or third party web sites.  We encourage you to please read and understand the privacy policies applicable to such third party sites and service providers before submitting any personal information on or through those sites.

Sensitive Information

We ask that you not send or share with us through the Site any sensitive personal information (such as Social Security numbers, information related to racial or ethnic origin, political opinions, religious and other beliefs, health information, criminal background or union affiliation.

Changing or Removing Your Personal Information

If you would like to review, correct, update or remove personal information that you have previously provided to us through the Site, you may do so by e-mail at or by mail addressed to Privacy Department, Arcade Beauty, 1700 Broadway, New York, New York 10019 indicating the changes.  We reserve the right to limit or deny your request to the extent permitted by applicable law if the disclosure could lead to a breach of applicable law and regulation, such as in case of any legal obligation to retain certain data, or if you have failed to verify your identity to our satisfaction.
Please note that we may need to retain certain information for record-keeping purposes, and there may also be residual information that will remain within our databases and other records, which will not be removed. We are not responsible for removing information from the databases of third parties with whom we have already shared your personal information.

Opt-Out Policy

When you provide personal information to us, you control whether you would like to receive further marketing communications from us, our affiliates and/or from our business or promotional partners about products or services of interest. You have the right to withdraw your consent. If you decide you no longer want to receive promotional communications from us, let us know by following the unsubscribe link in a commercial electronic message, or by e-mailing us at (please specify in your e-mail which consent you are revoking). We will endeavor to comply with your request as soon as reasonably practicable.  Please note that we will not be able to remove your personal information from the databases of affiliates or business and promotional partners and if you wish to withdraw your permission with these parties you will have to contact that third party (or use an opt-out mechanism provided by that party) to have your name removed from that database as well.
If you choose not to provide us with the right to use personal information, we may not be able to provide you with the product, service or information you request.

SMS Terms

You may be able to sign up using an opt in key word to receive communications through your mobile device by submitting your mobile telephone number online or by texting us. If you sign up for mobile communications, you: (i) are agreeing to both these SMS Terms and our Terms of Use, which are incorporated by reference herein; (ii) are 16 years of age or older and, if you are under the age of 18, you either are an emancipated minor, or have obtained the legal consent of your parent, legal guardian or account holder to sign up for Text Messages; and (iii) expressly consent to receive non-marketing and marketing text messages (“Text Message(s)”) from us and others texting on our behalf, including text messages made with automated dialing systems, at the telephone number(s) that you provide. You may not consent to receive Text Messages on behalf of someone else or provide someone else’s phone number.  Consent is not a condition of purchase.
Our Text Messages are intended to provide you with information about upcoming deliveries and our and our customers’ products and services (e.g., order confirmations/rejections, shipping updates, sponsored events, promotions, digital sample campaigns, feedback requests, sweepstakes, and contests).   We may obtain the date, time and content of your messages in the course of your use of Text Messages. We will use the information we obtain in connection with our Text Messages in accordance with our Privacy Notice.  
It is your responsibility to notify us in the event that you disconnect your mobile number or change carriers. You may opt out of receiving these communications by sending a text message with the word “STOP” to short code ______.   We do not charge you to unsubscribe.  Depending on the terms of your mobile phone contract, you may incur charges for receiving and sending Text Messages on your mobile device.  We are not responsible for these charges. Message and data rates may apply to each text message sent or received in connection with our Text Messages.  Text Messages are distributed via third party mobile network providers and, therefore, we cannot control certain factors relating to message delivery or guarantee availability or performance of this service, including liability for transmission delays or message failures.  Message frequency varies per digital sampling campaign, not to exceed 7 per digital sampling campaign.  For help text "HELP" to short code______.  Our Text Messages are not available on all wireless carriers and wireless carrier participation could change. You may consult with your wireless carrier to see if it participates. The wireless carriers are not liable for delayed or undelivered messages.
We reserve the right to modify these SMS Terms, or any part thereof, or add or remove terms at any time, and such modifications, additions or deletions will be effective immediately upon posting. Your receipt of Text Messages after such posting shall be deemed to constitute acceptance by you of such modifications, additions or deletions.

Wireless Addresses; Mobile Marketing

If the e-mail address you provide to us is a wireless e-mail address, you agree to receive messages at such address from and/or on behalf of us (unless and until you opt out). You understand that your wireless carrier's standard or premium rates apply to these messages. You represent that you are the owner or authorized user of the wireless device on which messages will be received, and that you are authorized to accept the applicable charges.
You may be able to sign up to receive communications about Arcade Beauty’s services through your mobile device by submitting your mobile telephone number online or by texting us.  If you sign up for mobile communications, we will send you information about our services and promotions by text message. In the U.S., you may opt out of receiving text message communications on your mobile device by following the opt-out procedure described above under “Opt-Out Policy”.  Outside the U.S., you may opt out of receiving these communications by contacting us as specified in the “Questions Regarding This Privacy Policy?" section below.  Depending on the terms of your mobile phone contract, you may incur charges for receiving and sending text messages on your mobile device.  We are not responsible for these charges.


We and our third party providers use commercially reasonable measures designed to protect your personal information from unauthorized access and disclosure. It is important that you understand, however, that no commercial solution, website, application, database or system is completely secure, "hacker proof" or error free and we cannot anticipate all potential misuse of your information.  Please note that neither we nor our providers guarantee the security of any information you transmit to us and are not responsible for any damage or loss.  By using the Site you assume this risk.  It is your responsibility to safeguard any password, user ID and other personally identifiable information you use to access the Site.
In the event that your personally identifiable information is acquired, or is reasonably believed to have been acquired, by an unauthorized person and applicable law requires notification, you affirmatively consent to allow us to notify you by e-mail, fax, or U.S. mail.

Special Notice to California Residents -- Your California Privacy Rights

Removal of Posted Information by Minors. Under California law, users who are California residents under 18 and are registered users of the Site can remove, or request and obtain removal of, content or information posted by the customer on the Site Property.  If functionality to remove posted content is not available, California residents under 18 can request the removal of posted content and information by emailing with "California Minor Content Removal Request" on the subject line and in the body of your message. Please specify in your request the specific information or content you posted for which you are requesting removal. Please note that the removal of content and information does not ensure the complete or comprehensive removal of the posted content or information.
Information Shared With Third Parties. Under California law, Arcade Beauty customers who are California residents may request certain information once per calendar year regarding the types of information shared by Arcade Beauty with third parties for their direct marketing purposes, if any, and the identities of those third parties. If you are a California resident, you may make such a request by sending an e-mail to with "California Privacy Information Request" on the subject line and in the body of your message. Please also specify in your request the Arcade Beauty company to which your request pertains; if no company is specified, we will treat your request as pertaining to Bioplan USA, Inc.  Please be aware that not all information sharing is covered by California’s "Shine the Light" requirements and only information on covered sharing will be included in our response.

Questions Regarding This Privacy Policy?

Questions or concerns you have about this Policy and our data collection practices should be directed to or to the attention of Privacy Department, Arcade Beauty, 1700 Broadway, New York, New York 10019.